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So far The Home Economist has created 260 blog entries.

3 Reasons Why Superbowl Commercials Are So Darn Effective

By | January 13th, 2013|Categories: Econo-YOU, Happiness & Money|Tags: , , , |

  There's a few reasons Superbowl commercials will make you emotional. They're designed that way. The Superbowl is coming up, so get ready to get emotional, and not over the game but the commercials. Yes, Super Bowl advertisers are spending over $2.5 million each for 30 seconds of your time, and they're not interested in getting from [...]

Marketing to Kids: How to Protect Your Kids from Junk Food Advertising & Commercials

By | January 12th, 2013|Categories: Econo-YOU, Kids & Money|Tags: , , , , , , , , , , , , |

There's a trick or two for beating marketing messages cast over our children and we have it here.... Companies spend $1.7 billion trying to sell our kids sugar and fat. It's no secret that breakfast cereal-makers, soda companies and fast food restaurants spend billions -- $1.79 billion a year, to be exact -- on convincing our kids [...]

Salaries for Civil Engineers

By | January 7th, 2013|Categories: Other People & Money|Tags: , , , |

We peeked into the paychecks of Civil Engineers around the country. We peeked into the paychecks of Civil Engineers from around the country. Here are their average annual salaries from specific cities and states:Dothan, Alabama: $76,960 Casper, Wyoming: $72, 890 Baton Rouge, Louisiana: $89,890 Baltimore, Maryland: $82,960 Wilmington, Delaware: $81,080 Miami, Florida: $89,910 West Palm Beach, [...]

Fiscal Cliff Deal and Deductions for Your Family

By | January 4th, 2013|Categories: Families & The Economy|Tags: , , , , , |

You gotta give it to President Obama - he kept his word and raised taxes for singles earning over $250,000 and families making more than $350,000. That's because don't pay income taxes on the salaries written in our employment contracts or on the exact dollars in profit our businesses reap. We're allowed to adjust that income - essentially make [...]

Fiscal Cliff Deal and Your Family

By | January 4th, 2013|Categories: Econo-YOU, Families & The Economy|Tags: , , , , , , , , , , |

We went over the fiscal cliff, here's where we landed. Well, we jumped over the cliff and the government provided us with a thin and temporary parachute. Here's where we landed.Your paychecks will be lower. Or at least the part you get to keep, anyway. The section where you see how much of your money goes to [...]

How the Payroll Tax Increase Will Affect Your Paychek

By | December 31st, 2012|Categories: Econo-YOU, Other People & Money, Random|Tags: , , , , , , , , , , , , , , , , , , , |

You know the corner of your paycheck that shows the amount of money taken by the government each pay cycle? Well, prepare to give more, starting now. Lawmakers threw the break we've been getting on payroll taxes right over the Fisall Cliff. We've calculated the new cost so many Americans - perhaps you find some familiar numbers below.... [...]

Kids & Money: TV Commercials Can’t be Louder than Show

By | December 28th, 2012|Categories: Econo-YOU, Kids & Money|Tags: , , , , , , , , , |

Television commercials can no longer be louder than the shows they interrupt. Sick of your kids turning off the tv only to ask for new toys? Well, that will still happen but now at least the FCC banned commercials -- the ones toy and cereal companies create to zap their marketing messages directly to your [...]

Holiday Retail Sales Slow But it’s Not Our Problem, People

By | December 27th, 2012|Categories: Econo-YOU, Shopping & Money|Tags: , , , , , , |

Sales in stores were slow and we didn't spend as much as anyone expected, but that might be a good thing. Christmas sales were low - we didn't spend as much in the stores as anyone had expected - and now it seems the news reports are blaming us for the bad economy. The nerve! They're screaming that [...]

4 Guilt-Free Chirstmas Splurges

By | December 19th, 2012|Categories: Econo-YOU, Shopping & Money|Tags: , , , , , , , , , , |

Important holiday shopping fact: some things are cheaper in December -- and by "some" things we mean "expensive" things. Wait! Don't rush out and spend in response to holiday sales - that's for suckers. But if you've got the money to buy any of the following items, December might present the time take action. Prices for jewelry [...]

How The Fiscal Cliff Affects Moms

By | December 10th, 2012|Categories: Econo-YOU, Families & The Economy, Mom-o-nomics|Tags: , , , , , , |

Fiscal Cliff Affects Moms to the Tune of $4000 Think worrying about the fiscal cliff sounds is for people who aren't  constantly living on the edge? Well - these expenses could push us moms over. It seems you'll pay at least $2000 without blinking. But wait! Say you're married with two school-aged children and [...]