We walk into grocery stores worried about shopping lists and coupons, but confident that the same corporations who fill produce bakery smells purely

so we spend more money have also designed a cart safe enough to keep our kids from splattering to the floor.

Big mistake.

Unlike cribs and car seats, which are all mandated by federal law to follow the same strict safety standards regardless of price, there’s absolutely no federal oversight for shopping carts. Our kids are falling out and, um, trapping their arms and legs. Seriously people: 66 children each day are rushed to emergency rooms because of shopping cart injuries, according to a study by the from Nationwide Children’s Hospital – add it up and we’re talking about 24,000 kids a year.

Even more troubling: the annual rate of concussions and traumatic brain injury – which, it’s worth mentioning, is the leading cause of death and most common cause of physical disability and cognitive impairment in young people – is rising. There were 3,483 injuries in 1990 to 12,333 in 2011 — most of them in babies to kids ages 4 years-old. Falls accounted for more than 70 percent of all injuries,  followed by running into or falling over the cart (hey kids are dumb, it’s not their fault) cart tip overs and entrapment of extremities in the cart.

“It is time we take action to protect our children,”said Dr. Gary Smith, director of the Center for Injury Research and Policy at Nationwide Children’s Hospital, “by strengthening shopping cart safety standards with requirements that will more effectively prevent tip-overs and falls from shopping carts.”

Smith and his team want better restraint systems and child seating areas closer to the floor,  which would reduce the risk of cart tip-over by lowering the center of gravity and also decrease the risk of injury from falls, seeing as the kid would be closer to the ground.

That’s going to be a while so in the meantime: forget the sales and watch your kid in the cart.