The government recently sent young, undercover shoppers into stores – such as Walmart – and movie theaters, including Regal Cinemas, to see how many would be allowed to buy violent video games and tickets to shows with seriously mature material, according to a new report from the Federal Trade Commission. The kids were ages 13 years-old to 16 years-old and were unaccompanied by a parent.
The good news: way fewer kids got away with the goods than did in 2006. The bad news? That depends on the theater or retail shop near you.
Here are a few highlights about what happened:
*** Some 24 percent of underage movie-goers could purchase tickets to R-rated movies – a historic low, says the FTC. But if your closest cinema is Hollywood Theaters and Carmike Cinemas, beware: just under half the kids who tried to buy R-rated tickets there – about 44 percent – were successful. AMC Entertainment is the safest on this front, selling salacious tickets to a mere 4 percent of those who asked.
*** About 30 percent of kids could buy R-rated DVDs. Target sold the illicit items to about half the kids who walked up with them to checkout. Barnes & Noble, the struggling but highbrow bookseller, wasn’t any more strict – with R-rated DVD sales to some 44 percent who tried.
*** Just under half of all kids were able to buy music with the Parental Advisory Label. Sounds like a lot – sure – but it’s actually down from 64 percent who could buy that music a few years ago. There were only slight differences depending on retailers, which in this exercise included Barnes & Noble, Best Buy, Kmart, Target, Transworld Group.
*** Mature-rated video games are toughest for kids to buy. Four of six retailers refused to sell them to over 90 percent of kids who were willing to fork over dollars, says the FTC. Toys R’ Us being the best at regulating, but GameStop, Kmart and Target weren’t far behind. Overall, only 13 percent of kids got away with these games – most of them shopping at Walmart, where 25 percent were successful.
Now, FTC, how about some online studies!
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