Teen parent alert: keep your eye out for cans of Four Loko, a fruit-flavored malt beverage  that in case you can’t tell, is beer pleasing to a kid’s palate. Not yet angry enough? Get this: the makers of this brew have been lying about it’s alcohol content, telling underage drinkers they can safely sip an entire 23.5 oz can on a single occasion. Nothing about those cans are safe, as they contain the same amount of alcohol as 4.3 regular beers, according to the government’s alcohol bureau. In fact, finishing a single serving is considered binge drinking, says the American Medical Association.

Binge drinking – says 33 states who got together and wrote the Federal Trade Commission a mean letter about the product – accounts for more than half of the country’s 79,000 annual alcohol-related deaths and increases the chances of motor vehicle crashes, violence, HIV and sexually transmitted disease, and unplanned pregnancy.

So what did the government do? The FTC is making the company – it’s called Phusion Projects and it’s run by Jaisen Freeman, Christopher Hunter, and Jeffrey Wright – accurately label cans containing more than 2 ounces of alcohol. Oh, and that the liquor should be sold in resealable cans so you can save some for later.

The doctors are not impressed.

They say all cans containing booze should be branded with that information. And while we’re at it, Four Loko should be decorated, priced and marketed differently than the slew of non-alcoholic energy drinks marketed to kids. Right now you can’t tell this fruit-flavored liquor from a sports drink. And the low price? More booze for less buck. Plus it’s sold in convenience stores so no one – absolutely no one – is saving anything for later.